Sunday 14 March 2010
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The function of music magazines has changed. People can preview an album at the click of a mouse and make their own minds up about what music to buy (if any). They are the only reviewers who matter, and they know it. While heritage brands (and weirdly, even new titles) repeat an obsolete formula of news and reviews, Juke’s blazing some trails for our hyperactive listeners. We’re losing the reviews and going for stories that take us far away from press releases, hype machines and ten-minute band interview slots in hotel rooms. Juke delivers what people want: access-all-areas information about a mix of electrifying characters, from a cross-section of disciplines, within and outside of music, ballsy writing, refreshing fashion and stunning photography.
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